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Customer Lifetime Value Is the Most Underutilized Relationship in Marketing

June 7, 2019

Brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary KPI for any given marketing campaign, leaving little to no resources devoted to the actual key business driver: repeat customer acquisition and lifetime value (LTV). Whether they’re selling to consumers, businesses or even nonprofit organizations, businesses that have stood the test of time have successfully beecusn able to not only understand but also drive better customer lifetime value through carefully crafting long-term connections.

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