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Optimizing the Role of Events in Experiential Marketing

September 6, 2018

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

Live events stir emotions, producing powerful human connections that transform an individual’s relationship with the brand. This is why global brands have been shifting their marketing dollars away from traditional advertising in favor of experiential marketing. For a generation of streamers who consume media on their own time, a unique in person experience is a shareable moment, and for big business an opportunity to develop deep personal connections with consumers.

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