Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever.
As a case in point: Look no further than the relationship between social media and brand experience. It’s no longer a one-way street where events rely on social for their amplification; these two forms of marketing are engaged in a symbiotic relationship.
Social can be employed to create multiple brand stories calibrated for the behaviors and expectations of each platform while also showcasing the event experience to a much wider audience in real-time.
