Today, digital becomes king.
eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, while traditional media buys will generate $109.48 billion, with total online media buys generating $172.29 billion in revenue by 2021.
Another notable trend documented by eMarketer: the Facebook-Google duopoly’s dominance of the U.S. online ad market is slipping for the first time, even as their revenue continues to grow, as Amazon continues to close in on their hegemony.
