Product innovation is necessary for every company to grow and evolve in a competitive market. But if your audience “doesn’t get” your new product, success is much less of a guarantee. Before you unveil your hard-won innovations, here are some ways to ensure you’re targeting the segments of your audience who will be the most receptive — both to the new product and accompanying marketing efforts.
First, Really Know Who They Are
While basic demographics like age, marital status, geographic location, hobbies and other points help you form a picture of your audience, to really know them means gaining specific, unique insights about them.