I’ve been thinking about something that will impact marketing in 2024: Relationships. And I mean specifically the relationships between your brand and your audience.
The idea of customer relationships has received lip service for over 25 years. Some say research and consulting firm Gartner brought the acronym of CRM – customer relationship management – to the lexicon. Others credit Tom Siebel, the former Oracle executive who formed Siebel Systems, one of the first companies to focus on sales-force automation. Another Oracle graduate, Mark Benioff, popularized the acronym in 1999 when he launched a little company called Salesforce from his San Francisco apartment.
