Tag: featured

February 12, 2024

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]

February 7, 2024

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]

February 7, 2024

Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]

February 6, 2024

What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means […]

February 6, 2024

There are nearly 14 million ecommerce websites in the U.S. and more than 26.5 million worldwide. This intensely fierce competition makes it incredibly challenging to stand out and grab the attention of online shoppers. Without a solid presence in Google’s […]

February 5, 2024

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, […]

January 31, 2024

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others […]

January 31, 2024

As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, and overall brand momentum that remain the factors that can secure partners on media plans. These three […]

January 31, 2024

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. […]

January 30, 2024

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and […]

January 30, 2024

You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that […]

January 24, 2024

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by […]

January 23, 2024

Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, advertisers have built higher quality search campaigns […]

January 23, 2024

Modern-day websites represent the culmination of years of technological advancement and scientific research, forming incredible symphonies of code and servers that define the internet. However, these digital platforms are also highly expressive art forms. Similar to music or theater, the […]

January 23, 2024

I’ve always believed that search engine optimization (SEO) is as much about looking forward as it is about looking back. What do I mean? Many people think that SEO is about creating and optimizing new content. However, it’s equally about […]

January 22, 2024

Although most entrepreneurs understand the importance of search engine optimization (SEO), the online world is filled with outdated advice. The consequences of following bad SEO strategies are severe — a stagnant online presence, limited reach and missed opportunities for growth. […]

January 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO, search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The […]

January 18, 2024

You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]

January 17, 2024

Small businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making […]

January 17, 2024

The onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations […]