June 21, 2018
Via: Adweek : The PressToday, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about […]
June 15, 2018
Via: AdweekWhen it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the […]
Digital Media & Mobile, Media, Television
June 14, 2018
Via: Marketing LandLocation analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar. Last year, Vizio agreed to pay a […]
Advertising Technology, Digital Media & Mobile, Media
June 14, 2018
Via: Marketing LandFor mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat […]
Business and Industrial, Digital Media & Mobile, Industries, Media
June 13, 2018
Via: Marketing LandAdvertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]
June 11, 2018
Via: AdweekWhen Blockbuster Video recently announced that it was closing one of its six remaining locations, in North Pole, Alaska, many individuals in the lower 48 states were scratching their heads. With only five stores left in the nation, most Americans […]
June 8, 2018
Via: Marketing LandThe rise of audience targeting is the biggest change in paid search over the last 10 years. You can easily create audiences based on a plethora of characteristics and then adjust bids, ads and content for each audience type. With […]
June 1, 2018
Via: Marketing LandThe time we spend on our connected devices keeps rising. Daily digital media usage among adults now comes in at 5.9 hours, and the majority of that time is spent on mobile devices. We’re hooked. In fact, mobile is the […]
May 30, 2018
Via: AdweekDespite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still either neglected to prepare for the […]
May 25, 2018
Via: AdweekConsumers are notoriously mercurial. In fact, they themselves can’t predict what will make them happy. This psychological quirk makes it hard for them to know whether the products they purchase or the services they invest in will satisfy them—and it […]
Advertising & Branding, Advertising Technology
May 25, 2018
Via: AdweekConsumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new […]
May 24, 2018
Via: AdweekMobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]
Advertising & Branding, Advertising Technology
May 21, 2018
Via: AdweekCelebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake […]
Business and Industrial, Industries
May 16, 2018
Via: EntrepreneurMost new entrepreneurs make terrible, dumb mistakes that crash their businesses before they can even get started. They make these grave mistakes not because they are unintelligent, have low IQs or possess little experience. New entrepreneurs allow these blunders because […]
Content & SEO, Marketing Technologies
May 14, 2018
Via: Target MarketingThere are many stellar copywriters out there. And there are equally great editors. But can we please have a marketing copywriting style guide? You see, there appear to be (too) many discussions around the all-important matter of how many spaces […]
April 13, 2018
Via: AdweekWe’ve all heard the famous Dieter Rams quote, “Good design is as little design as possible.” A great interface is one that the user doesn’t see, think about or struggle to understand. In the words of Steve Jobs, “It just […]
April 4, 2018
Via: Ad AgeFifth-generation wireless systems, or 5G, is at the tip of everyone’s tongue at Mobile World Congress in Spain this week. As the point person driving Intel’s stated evolution from a PC-centric company to a data-driven powerhouse, it stands to reason […]
April 4, 2018
Via: Media PostPixability, a video advertising software company, has launched a self-service video ad buying platform focused on YouTube, Facebook and Instagram. The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. The company […]
April 3, 2018
Via: AdweekWe’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet […]
April 3, 2018
Via: Media PostEven as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018 edition of an annual report tracking and […]