Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake company, Wedgwood, that thrives to this day.
Influencer marketing, meanwhile, is brand new, even in the face of its growing prominence over recent years, and closely correlated with the evolution of social media.
Despite distinct differences between these two marketing strategies, they are often confused with one another. For any marketer looking to spend on a paid celebrity promotion, the questions are: What are the pros and cons of celebrity endorsements and influencer marketing, and which should I use for my campaign?
