Roseanne Barr is rarely at a loss for words, and this week’s Adweek cover story about her ABC revival’s surprise success was no exception. In these edited highlights from two separate interviews, Barr talks about tonight’s season finale, enlisting her TV daughter (and fellow executive producer) Sara Gilbert to battle with the network and studio on her behalf, her new approach to social media and the “Roseanne effect” that is shaking up the industry.
Why did you enlist Sara Gilbert to run interference with the studio and network, which you used to do during the show’s original run?
I wanted just to be free to do what I do best, and Sara is really an excellent communicator.
