Tag: branding

April 2, 2018

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they […]

April 2, 2018

If you’re stuck trying to figure out how to start an agency, this video is packed with tips on how to grow and establish yourself in the marketing space. It takes a ton of work to start an ad agency, […]

March 30, 2018

The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The […]

March 30, 2018

You can stop trying to imagine the future of A.I. because, believe it or not, the future is here. While robots aren’t yet walking our dogs or doing our grocery shopping, A.I. certainly is a growing presence in the business world. The […]

March 29, 2018

Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in […]

March 29, 2018

The stereotypical image of people in the world of business is that they are cutthroat and ruthless. But Adam Grant, the youngest tenured professor at Wharton School of the University of Pennsylvania, has another idea. Through the research explored in his book, […]

February 23, 2018

While many headlines focus on how technology is disrupting marketing, there’s another area that is being disrupted: Talent. Over the years, I’ve seen a growing exodus of digital-savvy talent moving from media agencies to technology companies. And now, I’m one […]

February 23, 2018

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market […]

February 23, 2018

The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C. “They’re making large investments in B2B commerce and if businesses want to compete and maintain their […]

February 22, 2018

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that […]

February 22, 2018

Facebook, Alphabet Inc.’s Google and other online platforms would face stricter rules for political advertising according to a proposed framework that will be considered by the Federal Election Commission. The proposal, written by Ellen Weintraub, a Democrat and vice chair of the […]

February 9, 2018

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]

February 5, 2018

Now that the Super Bowl has ended, the game’s advertisers next play is to track return on ad spend (ROAS). Advertisers are intelligently growing their audiences and determining who of these people are real prospects. Historically, Super Bowl fans could […]

February 5, 2018

During the Super Bowl match-up of the Philadelphia Eagles versus the New England Patriots, brands looked for the next big hit. Would Chris Pratt’s flexing for Michelob Ultra work? Or would Mountain Dew’s lip-sync battle be the big hit? Ultimately, […]

February 2, 2018

A new report from media ad sales platform Matrix Solutions reveals that media ad spend was flat for publishers in 2017. Excluding political ad spend, ad spend in 2017 was nearly flat, with less than a 2% decrease from 2016, […]

February 2, 2018

Thanks to mobile mania, local advertising is on fire. This year, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, according to a new forecast from BIA/Kelsey. In addition, traditional media players will sell another […]

February 1, 2018

All that Twitters is not gold: That’s the takeaway from a recent blockbuster New York Times report  that revealed that celebrities often buy fake followers to boost their Twitter profiles. Actor John Leguizamo, business icon Michael Dell and film critic […]

February 1, 2018

YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out […]

January 31, 2018

Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1. Use Google’s Ad Gallery. Find it by going into an ad group within a Display Network […]

January 31, 2018

Facebook on Tuesday took a proactive step to block ads related to cryptocurrencies, underscoring a broader effort to reshape its image amid previous controversies involving Russian ads and fake news. Although Bitcoin is perhaps the most well-known of all cryptocurrencies, […]