Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in their Pinterest search feeds, will now be available to hundreds of other brands after a successful pilot, Pinterest executives say.
“It goes back to the core mission of helping people find and discover new products that they would love to buy,” says Jon Alferness, who joined San Francisco-based Pinterest as senior VP of ads and commerce last year from Google.
