July 17, 2020
Via: Scarlett MarsThere’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, […]
Editorial, Social Media Marketing, Web Advertising
April 7, 2017
Via: Olivia FosterOnce you have launched your mobile application on today’s overcrowded market, making use of clever techniques to get your product in the spotlight takes a few strategic maneuvers. All apps aspire to the top positions in the online stores, such […]
September 19, 2016
Via: Marketing LandOver the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just […]
August 24, 2016
Via: Marketing LandDeep links are links between mobile websites or mobile email, on the one hand, and apps. Unlike web links, linking to or from an app is not a simple thing, since apps work differently from sites or emails. Today, Palo […]
August 11, 2016
Via: Marketing LandFor mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users — but how is this happening? Well, we already know that 23 percent of users will try an app just once and […]
Digital Media & Mobile, Government and Non-profit, Industries, Media
July 8, 2016
Via: AdweekAnyone inside or outside Quicken Loans Arena in Cleveland later this month will be able to see all the elephants in the room in more ways than ever before. Just in time for the Republican National Convention on July 18, […]
July 8, 2016
Via: AdweekGood news, Lazybones. If you have electronics and lawn care products to buy this weekend, you might not need to get off your living room sofa. HGTV and Food Network today are announcing apps for Amazon Fire TV users that […]
Marketing Channels, Social Media Marketing
February 29, 2016
Via: Econsultancy blogMessaging is already the marketing topic of 2016. Facebook is evolving its platform and WeChat is as successful and fascinating as ever. Hero is a new app designed to allow consumers to message businesses. We caught up with its founder, […]
Marketing Technologies, Mobile Marketing
February 26, 2016
Via: Mobile MarketerAn executive from NewStore emphasized how important it is for retailers and brands to make their applications a content destination that fits their brand to create the feeling of a trusted friend. The executive explained that users now spend the […]
February 12, 2016
Via: Online Marketing BlogWords. We like them. Words are good things. Words can make people buy our products through changing of their minds, which for revenue is also good. But this is depending on the just right perfect word to use for effectiveness. […]
February 9, 2016
Via: AdweekTwitter has released new tips for mobile developers looking to make money with their apps. Once developers have determined they’re allowed to monetize their app (they may not be allowed to, depending on the content APIs their app utilizes), Twitter […]