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Nearly 85 percent of smartphone app time concentrated in top five apps — [report]

Nearly 85 percent of smartphone app time concentrated in top five apps — [report]

September 19, 2016

Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet.

Just under 60 percent of total digital media time is now spent in apps (58 percent). The mobile web has a much larger audience and is growing faster than apps, but engagement is superficial, according to comScore’s 2016 Mobile App Report. In addition, the desktop’s share of digital time is now down to 33 percent.

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