For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users — but how is this happening?
Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can you afford to wait?
Traditionally, companies have spent large sums of money on user acquisition, believing that if they could entice a user to download their app, they were set. But with the number of channels and technologies continuing to grow, acquisition is becoming the easy part.
