Tag: Amazon

December 9, 2019

When brand leaders envision 2020 marketing, their main efforts will need to be on keeping their minds from exploding. From there, they’ll need to decide whether their attitudes are ones of seeing limitless, exciting opportunities — or never-ending, daunting challenges. […]

November 12, 2019

Amazon is many things—including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a […]

September 3, 2019

“Alexa, you’re ugly. Alexa, you’re stupid. Alexa, you’re fat.” This barrage of abuse came from my friend’s children, who were shouting at his Amazon device, trying to prompt a witty comeback from the AI assistant. What was just a game […]

April 29, 2019

Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us as confused and contemplative as the iconic business baboon. Hint: This retail giant is no longer No. 1 in customer […]

March 14, 2019

There’s now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising […]

January 11, 2019

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. […]

August 29, 2018

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights. But critics say that Amazon’s success […]

August 15, 2018

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to […]

August 7, 2018

The world of marketers is changing quickly. Emotionally driven advertising projects from fictional “mad men” like Don Draper have given way to more data-reliant “map men” — able to navigate a strategy using data and analytics — like Amazon founder […]

June 20, 2018

As companies continue to develop new promising technologies and deliver them at low costs to end users, it becomes increasingly difficult to keep up with all their effects. Words like “new,” “amazing,” or “incredible” used to be considered powerful tools […]

June 19, 2018

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). […]

June 7, 2018

The advertising and marketing industries are currently facing two seemingly contradictory problems. First, there’s the confusion of “too many,” the result of a vendor ecosystem that has grown at an unbelievable pace. Second, there’s a problem of “too few,” stemming […]

June 1, 2018

The time we spend on our connected devices keeps rising. Daily digital media usage among adults now comes in at 5.9 hours, and the majority of that time is spent on mobile devices. We’re hooked. In fact, mobile is the […]

May 16, 2018

Without much fanfare, Amazon has managed to build a billion-dollar advertising business. That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site […]

April 20, 2018

As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. Google recognizes the need for its digital assistant to have a strong shopping […]

April 20, 2018

The rapid adoption of smart assistants is set to spark a huge increase in voice search. Where does this leave traditional on-screen search in marketing? Half of all searches will be voice searches by 2020 according to comscore while 30% […]

April 17, 2018

As consumers shift more of their viewership to streaming video, content companies are being forced to adapt accordingly. Discovery Inc., which owns the suite of channels previously owned by Discovery Communications and Scripps Networks Interactive, is no exception. Compared to […]

April 5, 2018

More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others. This is because online advertising and shopper marketing […]

February 23, 2018

The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C. “They’re making large investments in B2B commerce and if businesses want to compete and maintain their […]

January 30, 2018

It’s not easy being a retailer these days. Amazon’s customer experience has changed the game. The online retailer’s broad product assortment and customer-centric strategy is forcing other retailers to up their games. Many traditional retailers are asking if they truly […]