As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. Google recognizes the need for its digital assistant to have a strong shopping component if it is to compete against e-commerce giant Amazon’s Alexa, the current leader in the digital assistant space.
Target and Google teamed up for a voice-activated coupon on Google Assistant, a first for the tech giant’s digital assistant, according to Adweek. The promotion, originally slated to run longer, was cut short on April 3 because its goals were reached, a Target spokesperson told Adweek.
