Tag: Amazon

January 3, 2018

Amazon has a growing ad business, but its ad infrastructure doesn’t seem to be as developed as Google’s or Facebook’s. For instance, ad buyers think Amazon Marketing Services — a self-serve paid search marketing tool that is supposed to help […]

December 28, 2017

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them […]

April 11, 2017

Retailers have a lot to think about. Not only can search engines divert traffic to their Web sites, but 36% view Amazon as more of a threat to them this year, compared to last year. When asked about Alibaba or […]

April 6, 2017

Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed […]

February 9, 2017

One day after Safer Internet Day in which Google, Microsoft, Facebook and other tech giants touted a safer Internet browsing experience, a rogue Amazon paid-search ad appeared at the top of the Google search results page. Google served the ad […]

November 24, 2016

Some might say it’s Amazon’s online world, and the rest of us are just browsing in it. And while virtually roaming Amazon’s real estate, many people also spend a crazy of time and money purchasing things from the merchant. Verto […]

November 14, 2016

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don’t be surprised if help comes in the form of sponsored voice messages from Tide or Johnnie Walker. After years of hype, Amazon, […]

November 10, 2016

Jeff Bezos, Amazon chief and owner of the Washington Post, isn’t sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair’s New Establishment Summit, Bezos talked about how he works with […]

November 4, 2016

When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald’s and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and iPads. While iAd’s flashy banner ads ultimately failed, […]

October 31, 2016

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay […]

October 14, 2016

Marketing giants Apple and Amazon finished No. 1 and No. 2 on Adweek and Google’s YouTube Ads Leaderboard for September, ranking the most-viewed spots on the video platform, as they launched campaigns for the iPhone 7 and Echo, respectively. Meanwhile, […]

September 16, 2016

When you sit down to watch Mr. Robot on Amazon Prime, does it matter if the 30- or 60-second message you have to watch first is an ad or an Amazon Prime Video promo? One Amazon Prime user sat down […]

March 28, 2016

Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years). But what’s Amazon’s actual strategy when […]