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Mad Men and Map Men: How AI Is Changing the Marketers of Tomorrow

August 7, 2018

The world of marketers is changing quickly. Emotionally driven advertising projects from fictional “mad men” like Don Draper have given way to more data-reliant “map men” — able to navigate a strategy using data and analytics — like Amazon founder and CEO Jeff Bezos. Now a new factor is changing the game: Artificial Intelligence (AI).

As AI integrates into marketing functions from automated CRMs to campaign analytics, the first question most people ask is: Who will AI replace? In truth, it won’t replace anyone.

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