Tag: Amazon

December 26, 2023

When you think of how to launch a product on Amazon, in my experience as an Amazon consultant, many think of mirroring their listing on their ecommerce website over to Amazon or listing a new product directly on Amazon and […]

April 28, 2023

Amazon’s ad sales remained resilient in Q1 despite an uncertain economic environment that has led marketers to tap the brakes on spending. Like many in the tech world, the company took care to highlight the benefits of automation in improving […]

November 17, 2022

As if marketers didn’t have a hard enough time breaking through to humans, they’re facing an increasingly cavalier group of FANGs (Facebook, Amazon, Netflix, Google) restricting or eliminating advertising opportunities for certain categories of products. For its entire existence, Netflix […]

September 22, 2022

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added […]

September 15, 2022

Amazon is expanding email marketing capabilities for sellers to help them foster stronger loyalty and attract new shoppers into the fold. While Tailored Audiences won’t be widely available in the U.S. until next year, the beta comes as marketers lock […]

July 15, 2022

Startup ecommerce brands are struggling to get by without the Facebook advertising engine. Legacy brands are flummoxed by the ecommerce evolution. One company that’s hoping to split the difference is RoC Skincare, a brand that spun out of Johnson & […]

July 6, 2022

Amazon’s launch of its newest tool, Store Analytics, gives marketers specific insights, including how often shoppers put products back onto shelves, and arrives as brands are scrambling for ways to learn more about consumer behavior. The information from in-store shoppers […]

June 8, 2022

You’re following everything you’ve learned on YouTube or Facebook about listing optimization for Amazon. Maybe you’ve even paid an agency to optimize your listings. But still, you just aren’t moving product. A few years ago, if you just made sure […]

May 3, 2022

With its second go at the NewFronts, Amazon emphasized how its video offerings are implementing more advanced technology that could benefit advertisers and content creators seeking an enhanced streaming experience. The showcase for brands and media buyers was in-person after […]

May 2, 2022

From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside […]

April 29, 2022

Amazon’s results cap off a patchy run of tech earnings that have seen the category wrestle with a slowdown in growth, including for digital advertising. Cooling momentum creates a sharp contrast with the year-ago period, when the ad market rebounded […]

April 15, 2022

Amazon announced that it would be levying a 5% fuel and inflation fee on online merchants that use its shipping services. The move by Amazon is an attempt to offset rising costs to its operations brought about by inflation and […]

April 5, 2022

Like Google, writing for the Amazon marketplace has its quirks and best practices to help more potential buyers find your products. If you want to ensure that potential customers easily find your listings, you’ll need to tailor your titles and […]

March 30, 2022

Great Amazon SEO is one of the most powerful strategies for reaching shoppers on the marketplace. However, SEO on Amazon is very different from SEO on Google. You’ll need a thorough understanding of Amazon’s algorithm to rank your product highly […]

February 4, 2022

Amazon breaking out its advertising services for the first time is significant, and it’s easy to see why the company chose to do it now: The business is booming, putting a tidy bow on a strong period. Amazon saw total […]

December 29, 2021

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. […]

November 11, 2021

The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order […]

October 26, 2021

Amazon Ads today kicked off its two-day unBoxed conference, introducing several marketing solutions its developer team built to support brands. Today the focus turns to reach, relevance and results as the company pushes to support brands in their advertising and […]

October 25, 2021

The influencer marketing industry is valued at $13.8 billion – there’s big money in social media, and for good reason. An impressive 61% of consumers told Matter Communications they are likely to trust recommendations from a social media influencer, compared […]

September 29, 2021

Amazon has given most, if not all, retailers fits in the last two decades or so, but Macy’s in many ways is especially vulnerable. The e-commerce giant has built up apparel sales that have usurped the department store’s primacy in […]