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Amazon expands email marketing tools for brands seeking new customers

September 15, 2022

Amazon is expanding email marketing capabilities for sellers to help them foster stronger loyalty and attract new shoppers into the fold. While Tailored Audiences won’t be widely available in the U.S. until next year, the beta comes as marketers lock in their holiday strategies, which could provide fertile testing ground ahead of the rollout. The tool was one of several marketing-related announcements made at Accelerate this week.

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