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Why brands are creating original songs for TikTok

September 15, 2022

For years, marketers have utilized musical branding as a key part of their strategic playbooks, tapping mainstream artists to craft original songs that represent the next evolution of the jingle. While these full-length productions often soundtrack TV commercials or live on music streaming platforms, they are increasingly being created specifically for TikTok, the dominant social app and one with music in its DNA.

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