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Tag: Amazon


Marketing Channels, Social Media Marketing

For influencer marketing to drive sales, trust must translate to real strategies

September 28, 2021

Via: Marketing Dive

Influencer marketing this year has seen a surge in industry confidence as some marketers post returns on their investments (ROIs) and influencer-focused companies boost measurement capabilities. The approaching holiday season could provide a key test of whether these developments translate […]


Marketing Channels, Web Advertising

Amazon’s Ad Business Hurting Sellers; Mozilla Tests Switching Default Search Engine

September 21, 2021

Via: AdExchanger

Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with the average […]


Marketing Channels, Web Advertising

Amazon Ad Types: A Complete Guide for Marketers

August 25, 2021

Via: Search Engine Journal

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this article, you’ll find a breakdown […]


Marketing Channels, Web Advertising

$1.34 billion in ad revenues are being generated by apps producing illegal content

August 16, 2021

Via: Business of Apps

Cyber criminals who put up stolen movies and games on apps and websites are making a killing in ad revenues according to research from safety coalition the Digital Citizens Alliance and anti-piracy experts at White Bullet. A total of $1.34 […]


Big Data, Customer Data

5 Things You Didn’t Know You Could Do With Location Data

August 16, 2021

Via: AdExchanger

Prior to the digital revolution, location data was explicit – it referred to fixed physical stores. Today, location data matters because people check their phones before they walk into a store, as evidenced by 200% annual growth in “where to […]


Marketing Channels, Web Advertising

Amazon ad sales jump 87% as company emphasizes new marketing, content offerings

July 30, 2021

Via: Marketing Dive

Amazon started to see some of the pandemic-driven e-commerce frenzy cool in Q2, but it continues to post impressive gains in advertising, a sector where it’s a relative newcomer but increasingly positioned against heavyweights like Google and Facebook. Amazon’s share […]


Marketing Technologies, Other Technologies

4 trends impacting retail marketing strategies

July 21, 2021

Via: Marketing Dive

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]


Content & SEO, Marketing Channels

Amazon SEO Keyword Research: 3 Proven Methods

July 19, 2021

Via: Search Engine Journal

Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research can lead to much frustration and […]


News

Amazon Launches Black Business Accelerator Program

June 15, 2021

Via: Small Business Trends

Amazon just announced that it’s launching a $150 million Black Business Accelerator program for third-party sellers on the site. Almost all third-party sellers on Amazon are small to medium-sized businesses. Third-party sellers represent nearly 60% of product sales on Amazon, […]


Marketing Channels, Web Advertising

After Methbot Conviction, Ad Industry Zeroes In On CTV As Fraud Hotspot

June 14, 2021

Via: AdExchanger

Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more […]


News

House Lawmakers Float Sweeping Antitrust Bills; Amazon On Track To Become Largest US Retailer

June 14, 2021

Via: AdExchanger

Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into […]


News

Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief

April 7, 2021

Via: Search Engine Land

There wasn’t a consensus on the validity of SimilarWeb’s stat that nearly 65% of Google searches were zero-click: some thought it was an outlier, some didn’t and others won’t believe it until they see the data. There was, however, consensus […]


Marketing Channels, Web Advertising

Amazon ad revenue jumps 51% to $5.4B as marketers eye online shoppers

October 30, 2020

Via: Marketing Dive

Amazon’s ad revenue growth was stronger in Q3 than in the prior quarter, when it reported a 41% yearly gain, as marketers began to spend more heavily on digital advertising after canceling or delaying campaigns at the pandemic’s onset. The […]


Big Data, Customer Data, News

Walmart to launch its Walmart+ membership service

September 1, 2020

Via: Marketing Dive

The comparisons between Walmart+, in the works for months now, and Amazon’s Prime membership service are obvious. They both trade upfront fees for costless delivery per order, potentially making customers stickier to the retailer through the subscription. Historically, Walmart has […]


News

Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

June 23, 2020

Via: Marketing Dive

EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]


Marketing Channels, Web Advertising

Amazon’s booming ad business grew by 40% in 2019

February 3, 2020

Via: Marketing Land

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company […]


Big Data, Marketing Channels, Platforms & Software, Web Advertising

Retailer Media Networks Are Coming, but Where Are They Coming From?

January 14, 2020

Via: Adweek

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]


News

The Digital Media Industry Is on Track for a Jolt to the System

December 30, 2019

Via: Adweek

The rise of digital that began in the 2000s—which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer […]


Marketing Channels, Web Advertising

What Amazon Advertising Will Look Like in 2020

December 27, 2019

Via: Adweek

Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes […]


Marketing Channels, News, Web Advertising

Amazon Advertising, Explained

December 17, 2019

Via: Adweek

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago—when advertisers spent nearly $5 billion—as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that […]