Marketing Channels, Social Media Marketing
September 28, 2021
Via: Marketing DiveInfluencer marketing this year has seen a surge in industry confidence as some marketers post returns on their investments (ROIs) and influencer-focused companies boost measurement capabilities. The approaching holiday season could provide a key test of whether these developments translate […]
Marketing Channels, Web Advertising
September 21, 2021
Via: AdExchangerAmazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with the average […]
Marketing Channels, Web Advertising
August 25, 2021
Via: Search Engine JournalRegardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this article, you’ll find a breakdown […]
Marketing Channels, Web Advertising
August 16, 2021
Via: Business of AppsCyber criminals who put up stolen movies and games on apps and websites are making a killing in ad revenues according to research from safety coalition the Digital Citizens Alliance and anti-piracy experts at White Bullet. A total of $1.34 […]
August 16, 2021
Via: AdExchangerPrior to the digital revolution, location data was explicit – it referred to fixed physical stores. Today, location data matters because people check their phones before they walk into a store, as evidenced by 200% annual growth in “where to […]
Marketing Channels, Web Advertising
July 30, 2021
Via: Marketing DiveAmazon started to see some of the pandemic-driven e-commerce frenzy cool in Q2, but it continues to post impressive gains in advertising, a sector where it’s a relative newcomer but increasingly positioned against heavyweights like Google and Facebook. Amazon’s share […]
Marketing Technologies, Other Technologies
July 21, 2021
Via: Marketing DiveTo become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]
Content & SEO, Marketing Channels
July 19, 2021
Via: Search Engine JournalSearch is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research can lead to much frustration and […]
June 15, 2021
Via: Small Business TrendsAmazon just announced that it’s launching a $150 million Black Business Accelerator program for third-party sellers on the site. Almost all third-party sellers on Amazon are small to medium-sized businesses. Third-party sellers represent nearly 60% of product sales on Amazon, […]
Marketing Channels, Web Advertising
June 14, 2021
Via: AdExchangerFollowing this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more […]
June 14, 2021
Via: AdExchangerBusting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into […]
April 7, 2021
Via: Search Engine LandThere wasn’t a consensus on the validity of SimilarWeb’s stat that nearly 65% of Google searches were zero-click: some thought it was an outlier, some didn’t and others won’t believe it until they see the data. There was, however, consensus […]
Marketing Channels, Web Advertising
October 30, 2020
Via: Marketing DiveAmazon’s ad revenue growth was stronger in Q3 than in the prior quarter, when it reported a 41% yearly gain, as marketers began to spend more heavily on digital advertising after canceling or delaying campaigns at the pandemic’s onset. The […]
September 1, 2020
Via: Marketing DiveThe comparisons between Walmart+, in the works for months now, and Amazon’s Prime membership service are obvious. They both trade upfront fees for costless delivery per order, potentially making customers stickier to the retailer through the subscription. Historically, Walmart has […]
June 23, 2020
Via: Marketing DiveEMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]
Marketing Channels, Web Advertising
February 3, 2020
Via: Marketing LandAmazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company […]
Big Data, Marketing Channels, Platforms & Software, Web Advertising
January 14, 2020
Via: AdweekLike so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]
December 30, 2019
Via: AdweekThe rise of digital that began in the 2000s—which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer […]
Marketing Channels, Web Advertising
December 27, 2019
Via: AdweekAmazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes […]
Marketing Channels, News, Web Advertising
December 17, 2019
Via: AdweekWhen 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago—when advertisers spent nearly $5 billion—as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that […]