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Amazon misses ad sales forecast, capping off rough run of tech earnings

April 29, 2022

Amazon’s results cap off a patchy run of tech earnings that have seen the category wrestle with a slowdown in growth, including for digital advertising. Cooling momentum creates a sharp contrast with the year-ago period, when the ad market rebounded from a fallow 2020 and e-commerce acceleration driven by the pandemic held at a steady clip.

While Amazon hit its overall revenue targets for Q1, it missed analyst projections on advertising and gave a tepid forecast for Q2. A number of factors could have contributed to the results.

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