Amazon Ads today kicked off its two-day unBoxed conference, introducing several marketing solutions its developer team built to support brands.
Today the focus turns to reach, relevance and results as the company pushes to support brands in their advertising and marketing investments.
This year at NewFronts, Amazon Ads introduced Interactive Video Ads in beta in the U.S., taking a passive ad-viewing experience and turning it into one that invites customers to take action by using their voice or remote.
