When you think of how to launch a product on Amazon, in my experience as an Amazon consultant, many think of mirroring their listing on their ecommerce website over to Amazon or listing a new product directly on Amazon and then running some ads. Or worse, putting the product on Amazon and getting to action items — like improving the imagery, product description and more — later.
Any of those scenarios would be a costly mistake. This is because similar to how brick-and-mortar retailers want to see what type of foot traffic they can drive in the stores to move units during the test store placement phase, Amazon is no different.
