In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US).
The user’s client, who owns a .com and a .eu subdomain, hopes to increase targeted traffic to the latter. However, the user is concerned that the site’s server location could reduce the domain’s visibility in international search results.