Tag: advertising strategy

June 9, 2022

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your […]

March 30, 2022

The past two years have been a rollercoaster for businesses reliant on foot traffic, and Covid-19’s constantly-shifting forms has made seeing a true end of it an uncertainty. According to McKinsey, endemicity (meaning that we’re essentially stuck with it) remains […]

November 17, 2021

Struggling to come up with new content for PPC ads? Not sure what else to add to your landing page to help convince users to convert? Wondering how to expand your ad targeting in a strategic way? Your best ideas […]

October 14, 2021

As we all get set to enjoy the traditions of fall, such as watching the leaves turn colors, visiting a pumpkin patch with the kids and enjoying one too many pumpkin spice lattes, marketers should also be thinking about how […]

January 21, 2020

At a time when brand purpose and brands standing for positive change is gaining traction in marketing and elsewhere, Kentucky Fried Chicken (KFC) is being condemned for another ‘sexist’ ad. Collective Shout has condemned a new KFC TV ad for […]

February 15, 2019

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the […]

February 13, 2018

Facebook remains a behemoth within the world of digital advertising. In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in […]