At a time when brand purpose and brands standing for positive change is gaining traction in marketing and elsewhere, Kentucky Fried Chicken (KFC) is being condemned for another ‘sexist’ ad.
Collective Shout has condemned a new KFC TV ad for reinforcing gender stereotypes, and for its ‘sexist grooming of boys’.
The 15-second ad, currently being run on TV, opens with a young woman checking her appearance in the reflection of a parked car window, leaning forward as she adjusts her low-cut top.
