The past two years have been a rollercoaster for businesses reliant on foot traffic, and Covid-19’s constantly-shifting forms has made seeing a true end of it an uncertainty. According to McKinsey, endemicity (meaning that we’re essentially stuck with it) remains the most likely scenario, with society learning to make future choices that enable us to co-exist with the virus. This approach will have far-reaching implications for business. More specifically, it will be necessary to adapt advertising strategies to meet customers where they are now.
