Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product.
But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.
Social media strategy needs constant tweaking, analyzing and learning from your or your competitors’ success and failures.
Apart from the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you come with new social media advertising tactics:
