Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space. Why, then, are podcasts fundamentally under-monetized?
As an advertising vehicle, podcasts have yet to reach their full potential due to a limited array of advertising formats and a relatively small volume of inventory. Solving these problems will guarantee podcasting’s long-term sustainability and success.
Podcasting is expensive and tough to sustain