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Podcast Ads Are Lackluster, But That’s Finally Changing

Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space. Why, then, are podcasts fundamentally under-monetized?

As an advertising vehicle, podcasts have yet to reach their full potential due to a limited array of advertising formats and a relatively small volume of inventory. Solving these problems will guarantee podcasting’s long-term sustainability and success.

Podcasting is expensive and tough to sustain

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