As we all get set to enjoy the traditions of fall, such as watching the leaves turn colors, visiting a pumpkin patch with the kids and enjoying one too many pumpkin spice lattes, marketers should also be thinking about how weather conditions could impact the performance of their advertising.
In fact, the winter storm that ripped across much of the United States in early February, which forced Walmart to close as many as 500 stores across the South and Midwest, is a stark reminder for all marketers that they need to have a winter-proof advertising strategy in place this holiday season.
