Tag: advertisers

December 16, 2022

A quick recap of major announcements The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August […]

October 27, 2022

Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will inevitably help advertisers build, scale, and optimize campaigns. […]

September 15, 2022

YouTube’s looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats landscape video ads into square or vertical playback, relative to how each user is consuming content. As you can see […]

July 19, 2022

TikTok wants to make it easier for marketers to track their in-app campaigns and just partnered with NCSolutions to provide measurements on sales lift. NCSolutions uses machine learning for in-depth insights into sales performance and ad exposure. TikTok hopes that […]

May 25, 2022

Let’s be honest: The advertising industry is taking a few hits these days. Elon Musk buying Twitter raised a bit of a ruckus. Consumers have a love-hate relationship with Facebook. Legislators are looking hard at treating ad platforms like utilities. […]

November 19, 2021

Facebook will soon expand its test of topic exclusion controls for ads in the News Feed to a limited number of advertisers that run ads in English, the company announced Thursday. First announced as a test in January 2021, topic […]

September 9, 2021

Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, a move that was met with […]

August 11, 2021

As consumers continue to evolve the way they shop and interact with brands, accuracy has become more critical than ever for advertisers and publishers. Relationships across the ad tech spectrum now strongly depend on truth in data, and increasingly this […]

November 21, 2019

Facebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network’s Ads Manager related to creation/editing, delivery or reporting. The social […]

November 1, 2019

When Twitter CEO Jack Dorsey announced—in a series of tweets, naturally—that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed. Advocates and some Democratic candidates lauded Twitter’s decision […]

October 29, 2019

Hearst Magazines is shopping around more 80 experiences to advertisers as it heads into 2020 and its brands continue to try to get into additional areas of revenue streams, like more video series, events and new award franchises. At a […]

October 23, 2019

LinkedIn introduced The Complete Guide to LinkedIn Marketing Solutions Partners this week with an eye toward matching up advertisers on the professional network with the appropriate LinkedIn Marketing Partners to help them achieve their goals. Partner marketing lead Kaitlin Stich […]

October 17, 2019

Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. As a result, users will see more relevant […]

September 18, 2019

Google Analytics can be a treasure trove of information to help improve the performance of your Google Ads campaigns. However, trying to figure out all of the the various metrics within Google Analytics can be a big stumbling block for […]

August 19, 2019

Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the  said this new option gives brand […]

August 1, 2019

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of […]

July 22, 2019

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]

July 11, 2019

Advertisers on LinkedIn have three new objectives to tap via its Campaign Manager: brand awareness, website conversion and job applicants. The professional network said the updates now give marketers a full-funnel experience, from initial awareness through to conversion. LinkedIn is […]

June 13, 2019

Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July: Value Bidding: Facebook advertisers have been able to use value bidding, AKA “target return on ad spend” for a while. Google […]

April 11, 2019

Ahead of its IPO, Pinterest is giving advertisers—and Wall Street–yet another reason to come flocking to the platform. Starting today, Pinterest is rolling out “conversion optimization” in four different ad products: promoted pins, promoted videos, carousel and shopping ads. Now, […]