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Snapchat Begins Testing Dynamic Ads That Work Off Brands’ Product Catalogs

Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items.

As a result, users will see more relevant ads based on their interest, and those ads will be delivered through templates that will enable advertisers to up the quality of their creative.

Advertisers can begin reaching out to Snapchat starting Thursday to participate in the open beta, which will kick off with just U.S. users before going global in the coming months.

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