Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three.
As is the current mode of news delivery, the information first came in tweets on July 17 from Susan Wenograd, VP of marketing strategy at aimClear, a digital marketing agency. The news later showed up on a Facebook Business Ads Help Center page.
