Google Analytics can be a treasure trove of information to help improve the performance of your Google Ads campaigns. However, trying to figure out all of the the various metrics within Google Analytics can be a big stumbling block for advertisers.
The sheer volume of numbers and data available can quickly get overwhelming.
The Key to Finding Value in Google Ads Metrics
Both Google Analytics and Google Ads metrics and reports should be looked at in the context of your business. Are you using the platform effectively enough in ways that benefit your business?
