TikTok wants to make it easier for marketers to track their in-app campaigns and just partnered with NCSolutions to provide measurements on sales lift.
NCSolutions uses machine learning for in-depth insights into sales performance and ad exposure.
TikTok hopes that the added insights will encourage marketers to gain a better understanding of their campaigns and improve their results.
Actual sales are a key metric for brands and retailers on the app. However, the path from digital ads to in-store purchases can be hard to measure.
That’s where the partnership with NCSolutions comes in.
