Tag: ad

January 23, 2018

Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year — helped by the Winter Olympics, the FIFA World Cup and the U.S. midterm elections. Looking at 96 markets, WARC, a London-based ad/marketing research company, says big […]

January 22, 2018

U.S advertising dipped 3% in December due to a slowdown in the growth of digital media. The results came from UBS Securities by way of a report from Standard Media Index, which also said that fourth-quarter 2017 was up 1% […]

January 22, 2018

Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has […]

January 19, 2018

Marketers are upping their investment in branded video created by publishers, per a Trusted Media Brands study released today. Nearly 38% of marketers in the survey believe branded video is increasingly more important to their overall video strategy than traditional […]

January 19, 2018

Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research on search marketing trends by Robert Williams, first published on Mobile Marketer. […]

January 18, 2018

Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to […]

January 18, 2018

A new study commissioned by cloud computing giant Salesforce shows that Google and Facebook continue to dominate the world of digital advertising, and are adapting as more and more marketers and advertisers turn to video. According to Salesforce’s Digital Advertising […]

January 17, 2018

Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and his correspondents hash out some […]

January 17, 2018

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of updates the company has implemented in response to repeated advertiser backlash over the past year. In a blog […]

January 16, 2018

With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, […]

January 16, 2018

There is not one simple definition so there is not one simple strategy to reach them, and connect. The 37-year-old Millennial is … everything you’d expect from a millennial, and in some cases more. We have been evaluating millennial consumers […]

January 15, 2018

Influencer marketing has expanded exponentially over the past two years. We’ve seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their […]

January 15, 2018

Microsoft restored Bitcoin payments for its online store in early January after removing the option in December 2017. The company lets consumers use cryptocurrency to pay for Windows services and Xbox gift cards. But what about allowing brands to pay […]

January 12, 2018

Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an issue that many of us are facing these days. You’re expected to take advantage […]

January 12, 2018

There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job is pretty […]

January 11, 2018

After announcing a deal to sell about half its TV and entertainment assets to Walt Disney, a report now says 21st Century Fox is mulling a deal to buy more TV stations. Fox is looking to purchase 10 TV stations […]

January 9, 2018

A study says consumers would buy products in real-time through their TV sets, if this was available. According to Connekt, an AI-advertising tech company, its survey says 76% of consumers would shop through their TVs in real-time if it were an […]

January 9, 2018

We often recommend crafting your social media posts according to your audience. But how do you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is […]

January 8, 2018

There are many benefits to marketing your products in-person, including face-to-face interactions with customers, tours and live events. But historically, the internet has had one big benefit over in-person experiences. Online, customer behaviors can be easily tracked using a variety […]

January 8, 2018

Facebook already knows a lot about us. This year we learned a lot about it. It wants to be a TV network. The new Watch hub offers a TV-like model: ad breaks in videos designed to be played with the […]