Tag: ad

January 4, 2018

Getting rid of the web’s most annoying ads is coming at a cost—for publishers. The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by […]

January 4, 2018

While the use of specific TV network apps is rising, the majority of TV viewers still don’t have them on their devices. A TiVo study says 72.8% of users don’t have TV apps for individual networks on their smartphones or […]

January 3, 2018

If you’re not feeling it yet, you will. The changing agency and marketer landscape has significantly impacted the way agencies find and win new business. No longer can agencies exclusively rely on referrals and networking to drive the success of […]

January 3, 2018

Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them […]

January 2, 2018

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media.Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different […]

December 29, 2017

iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]

December 29, 2017

In 2017, JPMorgan Chase and Procter & Gamble faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its […]

December 28, 2017

MadHive — which develops blockchain technology for media and advertising, along with The Mad Foundation — will generate the sale of “Mad tokens,” a cryptocurrency to support an open blockchain network for the advertising industry. The network’s machine-learning strategy will […]

December 28, 2017

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it’s difficult to differentiate and therefore stand-out. […]

December 11, 2017

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata—such as headlines, descriptions and images—in Graph API or page […]

December 11, 2017

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week’s version of Adweek’s intriguing digital marketing stats seemingly work together to underscore that reality […]

December 8, 2017

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that […]

December 8, 2017

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]

December 7, 2017

The convergence of broadcast television and internet-delivered content services has become a reality — one that soon will be cemented by the media industry’s embrace of ATSC 3.0. In this cross-media environment, broadcast stations face many challenges, a mix of […]

December 7, 2017

Attention marketers: If you think 50-plus consumers are customers for life, think again. The numbers paint a startling picture. Hundreds of CPG brands have lost 20% or more of their Boomer business, according to recent data from GfK MRI, and […]

December 6, 2017

I’ve heard time and time again that anyone can become an entrepreneur. For the most part, I find this to be true. At any given time, at least one person I know is trying to start a business. Some of […]

December 6, 2017

Getting press coverage for your startup has become increasingly difficult. With an average of 550,000 new businesses starting each month, you’re facing some serious competition to gain traction with your audience. If you don’t take the right approach to PR, you’ll see […]

December 5, 2017

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]

December 5, 2017

There was a time when you needed to get on a major network or newspaper to increase awareness of your brand. Now, with so many alternative outlets for your content — Facebook, Instagram, YouTube, etc. — those traditional networks mostly […]

December 4, 2017

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay and appear […]