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Google Makes TV Ad Buys Smarter — Programmatically

Google Makes TV Ad Buys Smarter — Programmatically

December 5, 2017

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Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation.

TV Made Smarter with DoubleClick is a suite of new products and updates aimed at helping publishers optimize their digital video audience, content and ads.

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