There was a time when you needed to get on a major network or newspaper to increase awareness of your brand. Now, with so many alternative outlets for your content — Facebook, Instagram, YouTube, etc. — those traditional networks mostly aren’t as vital as they once were. Sure, appearing on a national TV channel or paper can improve your credibility, but you aren’t paying your bills with credibility.
Instead, you’re going to need to utilize other options, which can be more powerful drivers of sales and conversions for your product or service. That’s because you can highly target your content to the audience that fits your business on digital. Plus, the content is up there forever, not just the 3 minutes you happened to appear on a talk show.
