Marketers are upping their investment in branded video created by publishers, per a Trusted Media Brands study released today.
Nearly 38% of marketers in the survey believe branded video is increasingly more important to their overall video strategy than traditional digital ad formats, such as pre-roll, mid-roll and post-roll advertising, versus 23% for agencies.
About 37% of total marketer and agency respondents claimed that branded video and pre/mid/post roll are equally important to their video strategy.
