Tag: ad

September 30, 2019

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role […]

July 13, 2018

Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who has worked at the center of […]

July 11, 2018

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a […]

June 25, 2018

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back […]

June 14, 2018

Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar. Last year, Vizio agreed to pay a […]

June 14, 2018

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat […]

June 13, 2018

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]

June 13, 2018

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]

May 24, 2018

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]

April 4, 2018

Fifth-generation wireless systems, or 5G, is at the tip of everyone’s tongue at Mobile World Congress in Spain this week. As the point person driving Intel’s stated evolution from a PC-centric company to a data-driven powerhouse, it stands to reason […]