January 23, 2018
Via: Econsultancy blogHere are seven of the very best. Cyrenians – Ask Alex Cyrenians is a Scottish charity that helps the homeless and other vulnerable people in society. It is also one of the first charities to create a digital chatbot for […]
December 22, 2017
Via: Target MarketingWell marketers, 2017 is drawing to a close, and because most people take the end of the year to reflect upon the previous months, the Target Marketing editorial team decided to do the same thing. But in a cheekier way. […]
Email Marketing, Marketing Channels
May 9, 2017
Via: Econsultancy blogThrough automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy. So, what other techniques are marketers turning to in 2017? Based on a survey of […]
Marketing Channels, Social Media Marketing
April 26, 2017
Via: The Content StrategistSocial media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. […]
February 13, 2017
Via: Media PostSuper Bowl LI is in the history books, and so is the post-game analysis of the TV ads that performed the best, the worst and created the most buzz. Now it’s time to shift the conversation and look at what […]
February 2, 2017
Via: Media PostLast year proved to be an innovative year for marketers, with new tools like Facebook Live, Instagram Stories, and Snapchat bringing them closer to their customers than ever before. But what do businesses need to do in 2017 to keep […]
December 30, 2016
Via: EntrepreneurIs your inbound marketing program falling short of expectations? You’re not alone. In HubSpot’s Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge, As many as 80 percent of marketers […]
December 22, 2016
Via: Ad AgeAbout the only thing we know for certain is that 2017 will be a new year, and that change will abound — much of which will be beyond the control of the marketing department. So what is a renegade thinker […]
December 21, 2016
Via: AdweekIn 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old […]
December 20, 2016
Via: AdweekIn 2016, we lost legends like Muhammad Ali, Sharon Jones, John Glenn, David Bowie, Leonard Cohen and Gwen Ifill. We even lost Abe Vigoda, who in recent years was perhaps most famous for being the subject of IsAbeVigodaDead.com. And yet, […]
December 15, 2016
Via: Media PostEvery year around this time, various entities dust off their crystal balls and provide some guidance as to what they expect to occur in the next year. The IoT forecasts for 2017 are starting to come out and one of […]
December 12, 2016
Via: EntrepreneurThe best way to prepare mentally for marketing in 2017 is to start fresh, with a clean slate. For the moment, forget about what you accomplished and failed to accomplish with your marketing in 2016; set aside all the baggage […]
Marketing Channels, Social Media Marketing
December 5, 2016
Via: Social Media TodaySocial media is constantly evolving and can be hard to predict what’s coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set […]