Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn.
It’s all been going on for years. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player.
