Super Bowl LI is in the history books, and so is the post-game analysis of the TV ads that performed the best, the worst and created the most buzz. Now it’s time to shift the conversation and look at what this year’s ads say about the trends in video advertising that will dominate 2017. The ads this year represented experimentation, exploration and an exercise in storytelling. As advertisers looked for unique and powerful ways to connect with the audience, they took risks and sought opportunities to showcase new formats into the broadcast.
Here are three emerging trends that showed their face in Super Bowl ads and will likely be on the minds of marketers and advertisers for the rest of the year.
