In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we’ve identified as part of Edelman Digital’s annual trends predictions for 2017.
Conversational experiences
Messaging apps are becoming the new second home screen. Why now? There’s a chatbot revolution going on, and it’s primarily being fueled by the adoption of chatbots by major social and messaging platforms like Facebook Messenger, Google, Microsoft Skype, Salesforce, Slack, Twitter DM, WeChat, Kik and Line.
