Last year proved to be an innovative year for marketers, with new tools like Facebook Live, Instagram Stories, and Snapchat bringing them closer to their customers than ever before. But what do businesses need to do in 2017 to keep their product top of mind?
In addition to embracing video platforms on social media, to stay ahead of the curve, marketers would do well to incorporate mobile surveys, emojis (that’s right—emojis), and micro-targeted ads on Facebook into their 2017 strategy.
Ten percent of the world’s $18.9 billion market research spend is allocated to online surveys in the U.S. alone.
