The best way to prepare mentally for marketing in 2017 is to start fresh, with a clean slate. For the moment, forget about what you accomplished and failed to accomplish with your marketing in 2016; set aside all the baggage of frustrations and disappointments you picked up along the way. Think as if you are starting from scratch and ask yourself: What is the one thing we must accomplish with marketing in 2017?
That is really the key question. Small businesses have limited resources — limited funds and limited time — so focus is of the essence! Many small businesses go around in circles with marketing because they dabble, trying to do a little bit of everything instead of trying to do one thing really well. Avoid this trap and you’ve already got a leg up on the competition going into 2017.
